Once again IKEA turned Black Friday into Green Friday.
Once again IKEA turned Black Friday into Green Friday.By encouraging customers to sell back their old furniture to IKEA. A global initiative called IKEA cirkulär supported by a green global campaign.
cirkulär casevideo
ikea vintage hype
To launch Cirkulär, IKEA also held a vintage sale on black friday. For the Vintage Sale, there were a total of 76 vintage furniture pieces, all of which have been discontinued.
Among the furniture, you could find the extremely hyped STOCKHOLM, the NATURA chair designed by Karin Mobring, the SINNERLIG sofa designed by Ilse Crawford, the JO chair designed by Gillis Lundgren from the 1960s, and the VILBERT chair designed by Verner Panton.
